Ipswich Town's new kits are the fastest-selling in club history, dwarfing sales of last season's classic efforts.
The club shifted more than 6,500 of the new home and away kits on Saturday, the first day they were available.
Incredibly, that more than doubled the club record, set only last summer.
All told, over 8,000 shirts have now been snapped up - 5,500 of the new home clobber and 2,500 of the orange away strip.
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With £2 from every home shirt going to the Darby Rimmer Foundation, in support of Town legend Marcus Stewart - who helped launch the kit - that means that more than £11,000 has already been raised for the charity.
Town CEO Mark Ashton said: "I pulled up at Felixstowe and was amazed by how many people were already wearing the new kits, which had only gone on sale a few hours earlier.
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"We’re working in partnership with Marcus and his wife Louise, who were both so supportive as part of the launch, and we as a Club want to support him and the charity he is working with.
"Two pounds from every home kit we sell in July will be going to the Darby Rimmer MND Foundation, so I’d ask fans to get along, buy the kit and remember we are supporting Marcus.
"Sales have flown and we’re so grateful to the fans who have gone out and bought the new shirts."
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