Shops reported a "really busy" final weekend of trading before Christmas - although some found their stores less packed than they might have been, as people adhered to coronavirus restrictions.
The last weekend before Christmas coincided with prime minister Boris Johnson's announcement of stricter rules over the festive period.
Fiona Coe, marketing manager for independent retailer Coes, in Norwich Road, Ipswich, felt the announcement led to a quieter Sunday of trading.
"Yesterday was a relatively good day – people in getting a few last minute things," Mrs Coe said on Sunday.
"And then today has been a little bit quieter.
"We've noticed this as a little bit of a trend throughout the whole pandemic.
"Usually when there's a big announcement, it's quiet for a day or so afterwards then it picks up again afterwards.
"People just take some time to absorb it. But then in a day or so they will say we just need to reassess and make the best of whatever we can do."
Elsewhere in town, traders said both days of the weekend had been busy.
Lawra Stubbs, who runs Miss Quirky Kicks in Orwell Place, said: "It's definitely been a busy one.
"It's been weird – one minute it has been really busy, then it will be quiet the next. But overall it has been a really good weekend."
Across the whole of the Christmas shopping period, Miss Stubbs said that slower takings in the shop, compared to last year, had been balanced out by increased online orders.
In Bury St Edmunds, René van den Oort, owner of Beautiful Beers on St John's Street, said: "It's been really busy actually.
"Although footfall didn't seem that high, we've had lots of people in the shop.
"I think people have started shopping with a purpose rather than just wandering about and diving into shops to have a look around.
"Now people just come into town, get what they need and just go back home again. It's the right attitude I think."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here