The East of England Co-op is raising funds for 189 local charities this winter.
Each of its Food stores, Funeral Services branches and Travel branches have selected a charity to support, with all funds raised going directly to their chosen cause.
The retailer will also make a £150 donation to each charity.
This year, the Co-op has already supported more than 600 charities across Suffolk, Norfolk, Essex, Cambridgeshire, and Hertfordshire.
Angela Carpenter, community support manager for the East of England Co-op, said: “At the East of England Co-op, we believe in the power of community and the positive impact that collective efforts can bring.
“Our Local Giving initiative empowers our colleagues, members and customers to directly contribute to local causes close to their hearts.
“This couldn’t be more important during the winter period, and we know our generous members and customers will continue to show their support for their local communities by contributing to our fundraising efforts.
"Being able to dedicate three months of fundraising to local charities and organisations makes us all at the East of England Co-op immensely proud.”
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