Ann Summers has responded to rumours that a new store could be open in a Suffolk market town. 

Rumours of the opening in Sudbury started after 'Coming soon - Ann Summers' signs were put up in a shop window in the Borehamgate Precinct. 

The sign sparked a huge conversation on social media - with many unsure if the lingerie retailer could actually be opening in the town centre. 

An opening soon sign was put up in SudburyAn opening soon sign was put up in Sudbury (Image: Newsquest)

Now Ann Summers has responded to the rumours. 

An Ann Summers spokeswoman said: "We are extremely committed to the high street with 80 stores across the UK but have no immediate plans to open in Sudbury."