A new baby toys and clothing store opened in a Suffolk seaside town at the weekend in premises that used to be occupied by Scarborough Opticians and Hearing Care.

Fox + Bramble started trading on Saturday on the corner of Orwell Road and Stanley Road, selling goods for the baby and pre-school market.

READ MORE: Suffolk: Baby store Fox + Bramble to open in Felixstowe

The new store joins an existing site in St Peter's Street, Ipswich. 

Owner Sarah Blanchard said: "The opening was a huge success. Everyone's reaction when they walked through the door was so lovely to see."

East Anglian Daily Times: Owner Sarah Blanchard outside the Ipswich branch of Fox BrambleOwner Sarah Blanchard outside the Ipswich branch of Fox Bramble (Image: Sarah Blanchard)

In January, she told the EADT she had decided to open in Felixstowe because she could 'see a lot of potential' in the town and believed it was 'going to thrive'.

 

READ MORE: Felixstowe news

In addition, she grew up in the town and felt the area had a bright future in spite of some negativity about the number of vacant shop fronts in the town centre from retailers that had closed down.

She added: “I grew up in Felixstowe and know the town quite well, so I thought ‘why not give it a go?’”

READ MORE: Suffolk news