The 'urban beach' will be returning to Bury St Edmunds' Spring Fayre in May following a four-year absence.
Complete with sand and deckchairs, the attraction will be outside Moyses Hall as part of the new-look Spring Fayre - which organisers say is "back to its full strength" for the first time since the pandemic.
The beach will feature alongside approximately 80 stalls around the town centre, with a focus on plants, flowers and crafts.
There will also be an artisan and producers' market on Angel Hill.
Our Bury St Edmunds - the town's Business Improvement District - has also lined up other attractions such as virtual reality games and mini golk for the Spring Bank Holiday weekend at the end of May.
Chief Executive of Our Bury St Edmunds, Mark Cordell, said: "The urban beach has been much missed since we last had it here in 2019 and I know it will help make the Spring Fayre a brilliant event for all the family with a full day of fun and entertainment on both Sunday and Monday.
"We’re looking forward to welcoming visitors from across Suffolk and further afield, because it’s a fantastic opportunity for us to showcase Bury St Edmunds and everything it has to offer as a number of shops, bars and restaurants will also be open during the event.
"It also means local people who support town centre businesses throughout the year can enjoy a free day out too.”
Admission to the Our Bury St Edmunds Spring Fayre is free and it runs from 10am to 4pm on Sunday May 28 and Bank Holiday Monday May 29. For more information visit www.ourburystedmunds.com.
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